If you'd like to protect the data which visitors submit on your site, you need an SSL certificate. The abbreviation stands for Secure Sockets Layer and that's a protocol employed to encrypt any information exchanged between a site and its users as to ensure that even if an unauthorized individual intercepts any data, they shall not be able to read or use it in any way. The current level of encryption makes it practically impossible to decrypt the authentic content, so if you have a login form of some kind or you offer services and goods online and customers submit credit card information, using an SSL certificate will be an assurance that the info is protected. Typically a dedicated IP address is required to install an SSL, which will increase the cost to maintain your Internet site. The additional expense may matter if you manage a small online store, a non-profit organization or any other entity that does not make a big profit, so to save you the cash, our cloud website hosting platform supports installing an SSL certificate on a shared server IP address, not a dedicated one.